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May 23, 2017

Influencer marketing focuses on using key people to represent your brand and drive your company’s message to a larger market. Unlike traditional marketing methods, the aim is to inspire, hire or pay i…

May 16, 2017

Technology is always evolving and, as a result, so too are our ways of using it. Social media is now very different to how it was a few years ago. No doubt it will be different in a few years’ time. …

May 09, 2017

Let’s start at the beginning. What is retargeting? Also known as remarketing, retargeting allows you to make sure that your brand appears in front of any bounced traffic after they leave your website.…

May 02, 2017

Do you advertise any products or services on Facebook?  Then be sure to take advantage of Facebook’s split testing feature. Before we get into the nitty gritty of how to use this feature, let’s touch…

Apr 25, 2017

With all the different platforms and strategies out there, using social media for your business can be an intimidating prospect. When things seem hard, it’s easy to give everything a swerve. But you c…

Apr 18, 2017

Personal branding is crucial in business. The public opinion of you, what you’re sells and what you believe in will play a huge role in whether you flourish or flounder.     Visual content is inc…

Apr 11, 2017

Are you embracing social media?     If not, perhaps you should reconsider your marketing strategy. Recently, Adidas chief executive Kasper Rorsted announced that the clothing giant would be prior…

Apr 04, 2017

When people think of social media, they usually think of Facebook, Twitter and LinkedIn. And while there are other platforms to consider too, perhaps Instagram should be your priority?     If you…

Mar 28, 2017

Research shows that people spend over a quarter of their total time online surfing social networks. When you stop and consider how many people there are in the world, how many gadgets we own and just …

Mar 21, 2017

When it comes to business, your social media prowess has huge influence over your brand.     How many followers do you have? How many tweets, likes and shares do your blog posts get? Do you inter…

Social Media: What Most Companies Don’t know

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