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Sep 12, 2017
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Having you ever considered combining social media with some sort of experiential marketing strategy?      Now, experiential marketing is incredibly powerful, but it still relies on exposure. Whic…


Sep 05, 2017
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In business, we’re always told to focus on creating engaging content and engaged social media followers… but what do we actually mean?     Most people would agree that it’s not enough to just cre…


Aug 29, 2017
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The thing about using social media for business is that, like in real life, first impressions count. So when that prospective client checks out your social media profile, one of the first things that …


Aug 22, 2017
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You may use social media a bit for your business. You may even have a strategy that you are perfectly happy with. But are you utilising the power of video? Because video is massive at the moment and i…


Aug 08, 2017
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If there’s one thing that will increase the chances of a sale, then it’s extended knowledge of your target audience. Ultimately, the more a business understands its consumer base, the more money it’ll…


Aug 01, 2017
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You’ve probably heard of Taco Bell. It’s a fast food restaurant that dishes up a range of Tex-Mex foods. And it’s massive. It serves more than 2 billion customers each year at 7,000 restaurants across…


Jul 25, 2017
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People around the world are engaged with social media pretty much 24/7. Whether they’re chatting and socialising with friends, planning events, following influencers, posting pics, or simply looking a…


Jul 18, 2017
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Snapchat and Instagram are both geared towards sharing and distributing images and videos, but they definitely appeal to a different demographic; with Generation Z (teenagers) still making up the majo…


Jul 11, 2017
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Marketing teams around the world are utilising social media on a daily basis and these online apps and platforms have been a catalyst for numerous digital marketing and PR triumphs around the world. …


Jul 04, 2017
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LinkedIn is an increasingly popular platform and currently has around 467 million users.  This may not come close to the 1.94 billion active users on Facebook, but there’s certainly plenty of potentia…


Social Media: What Most Companies Don’t know

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