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Jul 14, 2015

If you work in digital marketing or have a teenage child, you’ll no doubt have heard of Snapchat - the free app that allows users to send photos and videos to friends. This may sound like most othe…

Jul 07, 2015

Back in 2011, social media users began to see a mysterious new breed of messages show up in their Twitter feeds: paid ads dressed up to look like regular Tweets. Fast forward four years, and these ‘Pr…

Jun 30, 2015

Your business most likely already has an established Social Media presence, which is great. But is your social media activity embedded into the wider organisational strategies? Social Media should no…

Jun 23, 2015

The term ‘social media’ can often be an unhelpfully vague term, especially when considered in a business context. ‘Businesses must do social media’, they say. Well, how specifically? Time is of the e…

Jun 16, 2015

If you work in PR or digital marketing, you’re probably familiar with the concept of “newsjacking”. If not, let us enlighten you. ‘Newsjacking’ is very simply the art of inserting yourself into a news…

Jun 09, 2015

At some point, your company may be involved in some sort of social media crisis. It can happen at any time and for many reasons - it might be that a consumer doesn’t like your product, or has had a ba…

Jun 02, 2015

A decade ago, entrepreneurs faced major challenges trying to turn their ideas into businesses without a conventional bank loan, or borrowing from friends and relatives. Today however, social media has…

May 26, 2015

Today, social media is an indispensible marketing tool. Businesses can now reach out to existing and potential customers for free in a manner that seemed impossible a couple decades ago. The open lin…

May 19, 2015

Digital marketers love shiny new social media apps - and the app of the moment has to be Meerkat, a new mobile video-streaming service which has attracted tens of thousands of users since its launch a…

May 12, 2015

If you’re looking to generate sales leads (who isn’t?), you need to go where the people are. And currently, everybody seems to be on social media. In fact there are more than two billion active social…

Social Media: What Most Companies Don’t know

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