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Jun 02, 2015
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A decade ago, entrepreneurs faced major challenges trying to turn their ideas into businesses without a conventional bank loan, or borrowing from friends and relatives. Today however, social media has…


May 26, 2015
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Today, social media is an indispensible marketing tool. Businesses can now reach out to existing and potential customers for free in a manner that seemed impossible a couple decades ago. The open lin…


May 19, 2015
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Digital marketers love shiny new social media apps - and the app of the moment has to be Meerkat, a new mobile video-streaming service which has attracted tens of thousands of users since its launch a…


May 12, 2015
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If you’re looking to generate sales leads (who isn’t?), you need to go where the people are. And currently, everybody seems to be on social media. In fact there are more than two billion active social…


May 05, 2015
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For some, the word “optimisation” conjures up images of complicated mathematics and data analysis. It sounds like one of those things that only a ‘data geek’ could ever hope to understand. At its core…


Apr 28, 2015
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By now, you must be aware of the general election campaign. You may have seen the Labour video on Vine, or one of the geo-targeted ads on Twitter encouraging you to vote for a certain party. With poli…


Apr 21, 2015
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Just as a social media success can build a business, a social media mistake can break one. We’ve all been guilty of the odd social faux pas, like sending a disparaging email to the person it’s about r…


Apr 14, 2015
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It’s currently thought that 97% of consumers are using the internet as a resource of information. Basically, almost everyone. What does that mean for social media and your business? Consumers are …


Apr 07, 2015
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When people search the internet for information about your business, your LinkedIn profile will most likely be one of the top search results, so you want to make a good impression. LinkedIn is consid…


Mar 31, 2015
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A tweet is a powerful tool. Every week, billions of tweets flow through the twittersphere about every imaginable subject. A huge number of people and organizations both big and small use Twitter to ma…


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