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Aug 18, 2015
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Does it feel like no matter what you do, your business just isn’t getting the traction you expected from social media? You may have amassed a few thousand followers, and your posts may be getting regu…


Aug 11, 2015
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Today, people spend so much time on Facebook that it wouldn’t be a stretch if they started to ask it to do things for them, like order products or research local services. If the latest rumours are…


Aug 04, 2015
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With social media, it's easy to get caught up in the numbers game. It's hard not to question your entire social media strategy when you log on to Twitter and see that your competitor has 10,000 follow…


Jul 23, 2015
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Social media has come on in leaps and bounds since the days of Friendster and Myspace. With the introduction of Facebook, Twitter, LinkedIn, Pinterest, and endless other newer platforms, it has become…


Jul 21, 2015
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As the old adage suggests, pictures speak a thousand words. Especially if those pictures are fun emojis like a smirking face or a see-no-evil monkey. Emojis are the next generation of ‘text-speak’.…


Jul 14, 2015
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If you work in digital marketing or have a teenage child, you’ll no doubt have heard of Snapchat - the free app that allows users to send photos and videos to friends. This may sound like most othe…


Jul 07, 2015
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Back in 2011, social media users began to see a mysterious new breed of messages show up in their Twitter feeds: paid ads dressed up to look like regular Tweets. Fast forward four years, and these ‘Pr…


Jun 30, 2015
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Your business most likely already has an established Social Media presence, which is great. But is your social media activity embedded into the wider organisational strategies? Social Media should no…


Jun 23, 2015
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The term ‘social media’ can often be an unhelpfully vague term, especially when considered in a business context. ‘Businesses must do social media’, they say. Well, how specifically? Time is of the e…


Jun 16, 2015
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If you work in PR or digital marketing, you’re probably familiar with the concept of “newsjacking”. If not, let us enlighten you. ‘Newsjacking’ is very simply the art of inserting yourself into a news…


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