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May 05, 2015
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For some, the word “optimisation” conjures up images of complicated mathematics and data analysis. It sounds like one of those things that only a ‘data geek’ could ever hope to understand. At its core…


Apr 28, 2015
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By now, you must be aware of the general election campaign. You may have seen the Labour video on Vine, or one of the geo-targeted ads on Twitter encouraging you to vote for a certain party. With poli…


Apr 21, 2015
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Just as a social media success can build a business, a social media mistake can break one. We’ve all been guilty of the odd social faux pas, like sending a disparaging email to the person it’s about r…


Apr 14, 2015
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It’s currently thought that 97% of consumers are using the internet as a resource of information. Basically, almost everyone. What does that mean for social media and your business? Consumers are …


Apr 07, 2015
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When people search the internet for information about your business, your LinkedIn profile will most likely be one of the top search results, so you want to make a good impression. LinkedIn is consid…


Mar 31, 2015
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A tweet is a powerful tool. Every week, billions of tweets flow through the twittersphere about every imaginable subject. A huge number of people and organizations both big and small use Twitter to ma…


Mar 24, 2015
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Social media plays an integral part in our lives today, and with an estimated 1.7 billion users worldwide, it has provided commercial enterprises with a unique way to engage with existing and potentia…


Mar 17, 2015
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In the words of Bob Hoskins, ‘it’s good to talk.’ And it seems that the great general public agrees. New social networks are cropping up all over the Internet on a daily basis – each serving a differe…


Mar 10, 2015
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On April 23, 2005, Jawed Karim uploaded this 18-second video of his visit to San Diego Zoo to a site called YouTube that he helped create with two former PayPal colleagues. What started as a small vi…


Mar 03, 2015
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Nowadays, social media is an intrinsic part of how people experience almost every event, both in their personal and working lives. If you’re a marketer, this means an almost endless stream of opportun…


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