The Top Tools To Help Manage Your Business’s Social Media in 2019

Mar 18, 2019

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The Top Tools To Help Manage Your Business’s Social Media in 2019

Do you feel that you are spending a lot of time on social media and not getting the results you were expecting?

To be effective, and that means winning new business, it can help to invest in platform management tools in order to manage and optimise your posts.

Social media should be an integral part to your Marketing Strategy to build brand awareness, engage with your customers and reach a wider audience.

Here are 6 social media management tools to help your business get you results. 

#1 HootSuite

HootSuite allows you to schedule and post updates for many platforms from one place. If you are sharing content across many accounts with a lot of profiles to manage, Hootsuite streamlines this process, saving you a lot of time and improve productivity. This tool also allows you to add accounts and account managers which is useful if you are outsourcing your social media.

Hootsuite supports Facebook, Twitter, Instagram, Google+, LinkedIn, YouTube, WordPress 

#2 Buffer

Buffer is simple to implement and extremely versatile. It’s a tool with which you can virtually schedule unlimited posts and like Hootsuite, all from one dashboard - although Buffer is generally considered easier to use and has several good features – publishing with queue, engagement, analytics, and team features. Each post can be customised and your posts are shared at the best possible times.

Buffer integrates with Facebook, Twitter, Instagram, Pinterest, Google+, and Linkedin. 

#3 Later

With the increased popularity of Instagram, Later is an ideal option for brands specifically working with visual content and focusing heavily on growing their Instagram presence. It allows you to drag-and-drop photos from your media library into your scheduler and preview them so you will know what your feed will look like. Incidentally, Later is actually an official partner of Instagram so it works well for this platform. 

#4 Tweetdeck

This is a scheduling solution that focuses on Twitter and it will allow you to queue tweets across multiple accounts. If your business has a strong Twitter presence and you are heavily reliant on this platform this tool is perfect – there is a comprehensive Twitter dashboard where you can view your live feeds, in addition to notifications, mentions and other activity all in one place. It’s free and very simple, but effective. 

#5 SocialOomph

SocialOomph has lots of functionality - you can upload a lot of different updates all at once, automatically start following people who follow you and you can link your blogs directly to your social media accounts so every new blog post automatically triggers an update on each account - which is a real time-saver for regular bloggers. SocialOomph also has intuitive follower analysis features and tools to help audience engagement which is key when using social media for your business. 

#6 BuzzSumo

This will help you to find new or popular content on the web and by plugging in a topic or keyword, you can find what’s trending. It will give you ideas for your content marketing and social media campaigns. 

What’s best for your business?

Brands of all shapes and sizes are using social media scheduling tools to grow their followings, save time and push out more content.

Not all tools are the same and you will need to know which social media networks you want to prioritise and choose the most appropriate tool. Price can also be a key factor – some platforms offer a basic free service with paid upgrades.

Having the right scheduling tools can help you save time and push out more content to your audience. The more automation there is within social strategy, the more time you have to focus on your business and customers.

 



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Category: social media tips

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