20 reasons why your business should use social media

Oct 22, 2018

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20 reasons why your business should use social media 

No matter what you sell or who you sell it to, using social media as a marketing tool can help you grow your brand and increase sales. Now, with more than 3 billion people globally using social networks, it’s a huge opportunity not to be missed. 

Here are the many reasons why your business should include social media into it’s Marketing Strategy: 

#1 Building Your Brand Awareness

With nearly half the world’s population on social media, it is perfect for making your brand more  visible and recognisable – which is extremely important for a small business.

#2 Give Your Brand A Personality

To gain the trust of your potential customers you’ve got to show the human side of your brand. Using social media you can demonstrate your brand values and your commitment to them, show the personal side to your service or show that your products really work.

#3 Establish Yourself As An Expert

By using forums and message boards to answer posted questions professionally and honestly, you can earn respect as an expert in your sector. 

#4 Understand Your Customer

By reading your followers tweets and status updates, you can gain insights into their daily lives and consumer behaviours. You’ll get a deeper understanding of your target audience such as the products they buy, their purchasing decisions, any hobbies they have and what websites they visit. 

#5 Build Lasting Relationships

You can use a variety of social media to build relationships with your followers, customers and potential customers. By sharing engaging information such as breaking news, sneak previews and asking for feedback and ideas, you can make them feel included and valued. 

#6 Customer Engagement

Using social media as a way to connect with your customers can transform your brand. But it’s all about engagement rather than relentless self-promotion - answer their questions, start (and continue with) conversations, entertain and inform them with relevant content. 

#7 Find Out What They Want

Traditional methods of customer research can be expensive and time consuming – use social platforms to gain insight as part of your product development. 

#8 Target Your Messages & Advertising

Social media platforms allow your business to be highly targeted as there is so much personal information available. Social ads are an inexpensive way to promote your business and distribute content as you can reach the right audience and make the most of your budget. 

#9 Promote Your Content

Posting and sharing your content on social channels is an easy way to get your content in front of new people, proving your expertise and growing your audience. 

#10 Improve Word Of Mouth

Customers need to trust before purchasing – people trust their friends and loved ones more than anyone else. So, if they hear from someone trustworthy about your product, chances are higher that they’ll buy. Market your products using word of mouth virtually. 

#11 Be A Thought Leader

Using the relevant platforms you can promote your brand as the go-to source for information on topics related to your niche. 

#12 Go Viral

As people share your content with their networks, and their networks follow suit, your content spreads across the internet. And with truly engaging there is always the chance that your posts will eventually go viral with thousands or even millions of shares. 

#13 Allows You To Newsjack

If there is a big news event relevant to your industry you can jump in and engage with the story while everyone is paying attention which can lead to viral posts, traffic boosts, press coverage and greater visibility for your brand. 

#14 You Can Compete With The Giants

Setting up and running a social media account is free meaning that SMEs can compete with bigger companies that usually have deeper marketing pockets. 

#15 Get More Traffic

Social media posts and ads are key ways to drive traffic to your website - share content from your blog or website to draw your readers in. 

#16 Another Way To Be Found

If you struggle to get your business high up on search engines for potential customers to find you, using social media gives them another way of finding you. 

#17 Keep An Eye On Your Competitors

Monitoring your competition on social media means you’ll know when they launch new products, run promotions, and release new reports or data. You can also read what their customers are saying about them. 

#18 Keep Marketing Costs Low

Social media marketing is far cheaper than traditional advertising with a much wider captive audience. It is time-consuming though and planning is key. 

#19 Get Found At Events

Using social media to promote your presence at industry and business events is great PR – why not invite people to come and find you? 

#20 Customer Service

Consumers expect brands to be available on social media and seek out their social accounts for customer service. Research shows that brands who don’t meet those expectations damage their reputations and their bottom line. 

With so many benefits, integrating social media into your marketing strategy can, with good planning and ongoing management, really boost your brand, be cost effective and generate leads.

Category: social media tips

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