The Top 6 Apps for Managing Social Media in 2018

Aug 23, 2018

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The Top 6 Apps for Managing Social Media in 2018

A whole raft of tools now exist to help you to optimise your efforts on social platforms. It’s well worth trying some out; many are free or offer free trials, and all will provide potentially lucrative insights into your customers’ preferences and behaviours. Here are our six favourite applications for managing your messaging this year: 

#1 Buffer

This scheduling and analytics service is easy to work out, and allows you to post across all the most popular channels. Buffer will tell you the time of day that your content works best, and can track your links to let you know which content is sticking. You can sign up for free, with upgrade options available. 

#2 TweetDeck

One of the originals and still one of the best, Tweetdeck’s distinctive multi-column layout is a tried and tested boon for those managing multiple Twitter accounts on a desktop computer. The free service allows you to schedule tweets, reply to and track hashtags, and follow several conversations simultaneously. 


“If This Then That,” is a straightforward and intuitive solution for those without coding know-how. Dozens of free applets automate almost every imaginable content scenario – posting, downloading, saving, sharing, or sending to spreadsheets. It really is a great time-saver, integrating a range of platforms, apps and websites. 

#4 Google Analytics

Google’s cloud infrastructure gives it heft in the analytics space, and as the standard version is free, this should be your first port of call for a specialist service. If it’s all a bit overwhelming, start by deciding what you want to know: “Did that spike in traffic last week convert to subscribers?” “Are our social ads delivering the desired ROI?” 

#5 HootSuite

Another very popular, very powerful service, Hootsuite can handle hundreds of accounts without breaking a sweat. It’s simple to schedule posts, filter conversations, and measure the impact of your content through tracking analytics. A valuable bonus is the built-in training area, where you can sharpen your social marketing skills. 

#6 Sprout Social

This service lets you publish to a range of social platforms, offering enterprise, agency and small business tiers. Sprout stands out for its focus on customer care. The importance of fast and relevant responses to customer issues on social media is often overlooked by these services, but can make a big difference to your business.


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