Welcome to the Social Media First blog!
Feb 24, 2015
In our brand new weekly blog, we will keep you up-to-date with the latest happenings in social media; look at some great campaigns and share our top tips for using Twitter, Facebook and all the other social media platforms to successfully grow your business.
As it’s our first blog, we thought we’d take you back to basics and tell you why you need social media for your business. In fact, we’d go as far as to say that you cannot afford not to invest in social media - and here’s why.
Let’s start with a few stats. As of January 2015, market leader Facebook was the first social network to surpass 1 billion registered accounts. Microblogging network Twitter had over 284 million, and blogging service Tumblr had more than 230 million active users.
That’s a lot of potential customers on social media, which is why your business needs to be on there too.
Aside from the ability to share content with hundreds of thousands of consumers at once, there are so many ways social media can contribute to the success and growth of your company. Here are just a few:
1. Increased website traffic and search ranking
One of the biggest benefits of social media for business is using it to increase your website traffic. Not only does it help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be.
2. Get ahead of your competitors
With social media monitoring, you can gain key information on your competitors, which will allow you to make strategic business decisions. For example, you can create search streams in Hootsuite to monitor mentions of your competitor’s name or product. Based on your search results, you can improve your business to offer something your competitors are missing.
3. Generate leads for one third of the cost
Social media is an easy way to generate leads. Social media management tool Hootsuite promotes two types of content via Twitter Ads: ungated content (free content requiring no email address for access) and gated content (free content requiring an email). Sharing gated content on social media is a great way for any company to generate leads.
At Social Media First, we can help you grow your business with attention grabbing social media campaigns. Why not drop us a line and see how we can help? Or you can call us on 01892 670830. Also, our email address is email@example.com.