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Jul 18, 2017
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Snapchat and Instagram are both geared towards sharing and distributing images and videos, but they definitely appeal to a different demographic; with Generation Z (teenagers) still making up the majo…


Jul 11, 2017
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Marketing teams around the world are utilising social media on a daily basis and these online apps and platforms have been a catalyst for numerous digital marketing and PR triumphs around the world. …


Jul 04, 2017
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LinkedIn is an increasingly popular platform and currently has around 467 million users.  This may not come close to the 1.94 billion active users on Facebook, but there’s certainly plenty of potentia…


Jun 27, 2017
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When it comes to online success, engagement with your users is key. Dwell time (also (also called duration, average time on page, and time on site) tells you a lot about how interested users are in yo…


Jun 20, 2017
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Since the days when Bette Davis and Joan Collins promoted Lustre Cream Shampoo, big celebs have meant big business for brands around the globe. Remember Britney Spears for Pepsi in the late nineties? …


Jun 13, 2017
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When it comes to your business page, tracking is a must. Facebook Insights is a powerful tool that will help you track active users and tells you exactly how and when they interact with your page. All…


Jun 06, 2017
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When it comes to social media, it seems Facebook friends, likes and shares are more important than ever.     This platform is huge, with over 1.94 billion monthly active users, and anyone who’s a…


May 30, 2017
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In the content-saturated digital world you need something visual and emotive to grab users’ attention.     It’s a known fact that people are more than ready to watch and listen - according to rec…


May 23, 2017
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Influencer marketing focuses on using key people to represent your brand and drive your company’s message to a larger market. Unlike traditional marketing methods, the aim is to inspire, hire or pay i…


May 16, 2017
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Technology is always evolving and, as a result, so too are our ways of using it. Social media is now very different to how it was a few years ago. No doubt it will be different in a few years’ time. …


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