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Sep 19, 2017

Businesses no longer have a choice of whether to use social media or not. Such is the rapid growth of multiple social media platforms, most people now assume that being ‘social’ is necessary.     …

Sep 12, 2017

Having you ever considered combining social media with some sort of experiential marketing strategy?      Now, experiential marketing is incredibly powerful, but it still relies on exposure. Whic…

Sep 05, 2017

In business, we’re always told to focus on creating engaging content and engaged social media followers… but what do we actually mean?     Most people would agree that it’s not enough to just cre…

Aug 29, 2017
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The thing about using social media for business is that, like in real life, first impressions count. So when that prospective client checks out your social media profile, one of the first things that …

Aug 22, 2017

You may use social media a bit for your business. You may even have a strategy that you are perfectly happy with. But are you utilising the power of video? Because video is massive at the moment and i…

Aug 08, 2017

If there’s one thing that will increase the chances of a sale, then it’s extended knowledge of your target audience. Ultimately, the more a business understands its consumer base, the more money it’ll…

Aug 01, 2017

You’ve probably heard of Taco Bell. It’s a fast food restaurant that dishes up a range of Tex-Mex foods. And it’s massive. It serves more than 2 billion customers each year at 7,000 restaurants across…

Jul 25, 2017

People around the world are engaged with social media pretty much 24/7. Whether they’re chatting and socialising with friends, planning events, following influencers, posting pics, or simply looking a…

Jul 18, 2017

Snapchat and Instagram are both geared towards sharing and distributing images and videos, but they definitely appeal to a different demographic; with Generation Z (teenagers) still making up the majo…

Jul 11, 2017

Marketing teams around the world are utilising social media on a daily basis and these online apps and platforms have been a catalyst for numerous digital marketing and PR triumphs around the world. …

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